• “Computers are incredibly fast, accurate, and stupid.

    Humans are incredibly slow, inaccurate, and brilliant.

    Together, powerful beyond imagination.”

    Tom Asacker




    Fusing the physical, digital, and biological worlds

    The possibilities that Cloud computing offers, including Hybrid collaborative Workplace, Automation, IoT,
    Artificial Intelligence, Machine Learning, and Big Data Analysis offer creates a new paradigm for businesses,
    opening new markets and opportunities that will lead to a more sustainable coexistence.

    CONSCIOUS EVOLUTION · The latest findings in quantum physics have revolutionized our conception...
    Digital transformation & the hybrid workplace: Companies across the globe are digitally...
    Machines can be programmed to mimicking human intelligence and learn by examining patterns in...
    The internet of things has the potential to have a greater impact on society than the first...
    We’re all participants in a global economy that’s not only interconnected, but increasingly...
    Around the world, cities are growing. There are 22 metropolitan areas with populations of more...
    This digital transformation is a societal meta-development directly impacting the subconscious...
    TRANSNATIONAL MARKETS · Intercultural relationships are the basis of a new global society that...
    ENVIRONMENTAL SUSTAINABILITY · The economy is the system of trading energy and goods in the...



    Get the support you need to continue innovating


    analytic & creative vision

    Creative strategists are a strange breed of people trained to use both brain hemispheres simultaneously, half planners half creators, with the capacities for imagination, empathy, research, memory, organization Their unique perspective and knowledge brings new sets of possible solutions, which often inspire others to think out of the box, and motivates them to take action. and intuition strongly developed. ...read more


    the art of the possible

    While creativity is the capability or act of conceiving an original or unusual idea, innovation implies the implementation of something new to the market. The Innovation Plan involves the idea generation and opportunity recognition needed to take advantage of market opportunities to introduce that new business, product, service or process optimization. ...read more


    strategic developments

    Technical briefings and project documentation is essential to accomplish the design plan on schedule, and to flow among the different parts of the developing teamDigital tools provide a complete visibility over remote team’s progress and performance to stay on track and hit the project goals on time. Planning, prioritize tasks, collaborate with clients, and track progress can be all done in one central workspace. These mobile tools ...read more

    agility and leadership

    Fluid communication with business decision makers and stakeholders is key to define the project scope, understanding the organization mission and purpose of the project, goals to achieve, specific expectations, and other wants and needs. An agile Project Manager will appropriately estimate costs and resources, plan sprint deadlines, monitor and control quality deliverables and close the project in a manner that fosters growth for the team and the organization. ....read more


    stop energy leaks

    Lean thinking focuses on reviewing and adjusting all the processes and resources of the enterprise, in the search of the points where energy might be being wasted. A creative reviewing can help spotting and correct them, implementing the appropriate changes, in time delays, extra-processing, defects, over-production, inventory excess, extra motion, unnecessary transportation, and in-utilised human capital.

    forecasting & budgeting

    Developing an accurate budget, ensuring all the project requirements are accurately identified, documented and confirmed with stakeholders, as well as foreseeing possible contingencies, risk mitigation, and unexpected costs impacts, would lead to an effective cost management, able to successfully provide the highest return on investment possible ...read more


    visualizing metrics

    for informed decisions

    Data visualization tools help decision makers to analyze big data trends that would be unintelligible otherwise. Images can convey ideas, and therefore data visualization is a powerful framework to sketch convincing stories out of the interpretation of raw data to discover insights, identify patterns, predict possible outcomes, and detect needs for improvement.


    things don't change,

    people change

    Adoption and Change Management (ACM) provides an approach to prepare, plan, and adopt new technology and/or new ways of working, ensuring the change is sustained and reinforced. In today's constantly changing environment, it is key to prepare, train, and support individuals to successfully adopt change and drive organizational transformations that help achieving new business outcomes.


    successful customer journey

    Pushing your product towards consumers is not effective in today's digital scene, with little time and attention. Your clients and prospects are attracted to quality fresh content, and so are search engines. Foreseeing specific searches that your product or service will resolve is key. Inbound marketing is the art of attracting customers naturally, nurture them, satisfy them and let them become your own promoters! ...read more


    sales force management

    Arm your salespeople with the skills they need to truly articulate the value and differentiation of your solution. Being audible-ready to define your solutions to customer problems in a way that differentiates you from your competitors and allows you to charge a premium for your products and services. ...read more


    relationship-based sales

    Sales and marketing should always work together, reporting to each other about what activities bring the best leads. A good classification of leads and prospect scoring, help focusing in the account management activities that build pipeline. To build strong rapport and long-lasting relationships with your customer, look beyond the product and focus instead on customer needs and interests. ...read more


    post-sale services & upsales

    Customer Success provides relationship-based support that ensures that customers achieve their desired outcomes while using your service or product, genuinely improving their satisfaction and brand loyalty. A satisfy client become your best promoter and advocate. CSM is tied up to the organization bottom line as it helps maintaining customers happy and improve renewal rates, create up-sales opportunities and boost revenue. ...read more




    Challenges for humanity

    Why technology favours tyranny?

    Yuval Noah Harari

    Top scientists warn of 'ghastly future of mass extinction' for planet as leaders underestimate ecological threats

    Amy Woodyatt and Ivana Kottasova, CNN

    Can 'eugenics' be defended?​

    Walter Veit, Jonathan Aomaly, Nicholas Agar, Peter Singer, Diana S. Fleischmann and Francesca Minerva





    From Inspiration to Innovation

  • “An intellectual says a simple thing in a hard way.

    An artist says a hard thing in a simple way.” - Charles Bukowsky



    Macu Moran's interdisciplinary education has brought her to manage a variety of projects that relate to studies in the fields of economy, art, science, politics, technology, and sociocultural trends, particularly interested in globalization, biocentrism, intellectual property, and innovation.

  • Macu Moran graduated in International Business Management Bachelor Honours degree at the Erasmus University of Applied Sciences within the International School of Economics of Rotterdam (ISER), The Netherlands, focusing her Thesis in the "Philosophic, economic and commercial challenges for the creative industries at the start of the XXI Century."


    She continued her academic trajectory with studies in Art Appraisal, Curatorial Practices, and Imagery Digital Cataloging at the New York University, USA, followed by a Master's degree in Cultural Journalism for the Creative Industries at the Universidad Complutense de Madrid, Spain, and by a Media Communication Master's degree at the Ramon Llull University of Barcelona, Spain.


    Working over a decade as Director of New Markets for artnet Worldwide Corporation in Wall Street, New York, her broad interest in Technology-based art brought her to establish the VideoArtWorld organization in 2005. This pioneering organization created, established, and promoted international standards, commonly accepted worldwide, for the appropriate valuing, disseminating, collecting, and preserving audio-visual artistic creations. She continued working as a visionary entrepreneur and business consultant, developing several virtual architectures, offline projects, and vision boards towards an appropriate thrive of humanity, based on the study of innovative productions and the promotion of sustainable models for the creative industries in the digital era, gathered under the holding Imagery Spectrum · Progressive Projects.


    In recent years she completed an intensive technical course on New Media & Digital Communications at 3rd Ward, Brooklyn, New York. She now lives in London where she has been working as an Accenture Project Consultant for Microsoft, and pursued her Certifications in Project Management Professional (PMP®), Professional Scrum Product Owner (PSPO™), Adoption and Change Management for Managers (PROSCI), Agile for Microsoft Apps (CUSTOMERY), and the Microsoft Fundamental Certifications in Office 365, Teams, Dynamics, Azure, Data, Artificial Intelligence, and Power Platform.


    For more information Wikipedia Macu Moran / www.macumoran.com / www.macumoma.com



    imagery spectrum

    All Posts
    Terms & Conditions
    Terms and Conditions
    These Terms and Conditions together with the Services Agreement, govern your access and use of this website ("Site") and the Services (as defined below at Clause 1.1). You should familiarise yourself with these Terms and Conditions and with the relevant provisions of the Services Agreement and if you do not agree with them you should not proceed any further on the Site or with registration. By continuing to use the Site and/or any of the Services, you agree to be bound by these Terms and Conditions. If there is any conflict between these Terms and Conditions and the Services Agreement, the provisions of the Services Agreement shall take precedence.
    1.	Use of Services
    1.	The services that we are providing to you via the Site consist of the Content and the Functionalities available on the Site or otherwise provided to you as a result of your use of the Site ("the Services").
    2.	You acknowledge and agree that you are only permitted to use the Site and the Services as expressly set out in these Terms and Conditions and the Services Agreement (see Clause 1.7 below).
    3.	You agree that the Site and the Services are for the Customer's internal business use only and that any other use is prohibited.
    4.	You may not:
    1.	licence, or sell, any of the Site or Services or any information learned by you whilst using the Services or accessing the Site
    2.	remove, or obscure in any way anything on the Site and/or the Services or otherwise use any material obtained whilst using the Site and/or the Services except as set out in these Terms and Conditions;
    3.	reverse engineer or decompile (whether in whole or in part) any software used in the Site and/or the Services (except to the extent expressly permitted by applicable law);
    4.	remove, obscure or change any copyright, trade mark or other intellectual property right notices contained in the original material or from any material copied or printed off from the Site or obtained as a result of the Services.
    5.	Any use of caching, http accelerators such as Harvest, Squid, Netscape proxy or Microsoft Catapult, or similar technology is permitted, however, you have the responsibility of ensuring you are viewing the most recent version of the web-page or content.
    6.	You acknowledge that access to the Site and/or the Services may be restricted at the sole discretion of Imagery Innovation.
    7.	In relation to any orders for Products or Communications Services made by you via the Site or the Services or via any other system linked to the Site or the Services (such as SAP) you acknowledge and agree that any order placed will be binding on you and the Customer and that the terms and conditions of the Services Agreement shall apply to the supply of such Products and / or Communications Services. You further agree that it is your responsibility to familiarise yourself with the terms and conditions of the Services Agreement and Imagery Innovation will not be responsible for your failure to familiarise yourself with or misunderstanding of the terms and conditions of the Services Agreement.
    2.	Your obligations
    1.	You warrant that you are authorised by the Customer to access and use the Site and Services.
    2.	You warrant that you will only use the Site and the Services in accordance with these Terms and Conditions; the Services Agreement and in an appropriate and lawful manner and by way of example and not as a limitation that you shall not (and shall not authorise or permit any other party to):
    1.	receive, access or transmit any Content which is obscene, pornographic, threatening, racist, menacing, offensive, defamatory, in breach of confidence, in breach of any intellectual property right (including copyright) or otherwise objectionable or unlawful;
    2.	circumvent user authentication or security of any host, network or account (referred to as "cracking" or "hacking") nor interfere with service to any user, host or network (referred to as "denial of service attacks") nor copy any pages or register identical keywords with search engines to mislead other users into thinking that they are reading Imagery Innovation's legitimate web pages (referred to as "page-jacking") or use the Site or the Services for any other unlawful or objectionable conduct. Users who violate systems or network security may incur criminal or civil liability and Imagery Innovation will at its absolute discretion fully co-operate with investigations of suspected criminal violations, violation of systems or network security under the leadership of law enforcement or relevant authorities;
    3.	use the Site and/or the Services to advertise or offer to sell any goods or services for any commercial purpose without Imagery Innovation's written consent;
    4.	knowingly or recklessly transmit any electronic content (including viruses) through the Site and/or the Services which shall cause or is likely to cause detriment or harm, in any degree, to computer systems owned by Imagery Innovation, its customers, suppliers or other Internet users;
    5.	hack into, make excessive traffic demands, deliver or forward chain letters, "junk mail" or "spam" of any kind, surveys, contests, pyramid schemes or otherwise engage in any other behaviour intended to inhibit other users from using and enjoying the Site and/or the Services or any other web site, or which is otherwise likely to damage or destroy Imagery Innovation's reputation or the reputation of any third party.
    3.	You represent and warrant that any Content submitted by you to us via or in connection with the Site or the Services is accurate, truthful, complete and not misleading. You further represent and warrant that you are free to supply such Content to us and that we may use such Content without restriction in providing and carrying out the Site and the Services.
    3.	Access information
    1.	Prior to or following registration you may be issued with Access Information that may be used to access the Site and/or the Services and any pages for which registration is required. Imagery Innovation reserves the right to change your Access Information at any time at its sole discretion and shall notify you of this change as soon as reasonably practicable.
    2.	Your account is to be used by a single user only and you will not allow simultaneous access using the same Access Information. You acknowledge that you are responsible for ensuring that no unauthorised access to the Site and the Services is obtained using your Access Information and that you are liable for all such activities conducted through your account whether authorised or not. If you are able to choose Access Information, you must not use words that are obscene, abusive or likely to cause offence.
    3.	You as the registered user of the account will:
    1.	keep your Access Information secure and not let it become public knowledge and ensure that your Access Information will not be stored anywhere on a computer or your mobile phone in plain text;
    2.	provide true, accurate, current and complete information in all fields indicated as compulsory when registering as a registered user;
    3.	if your Access Information becomes known to any other unauthorised user you must inform Imagery Innovation immediately.
    4.	Once you have 'signed-in' to any secure areas of the Site, where you are requested to provide your Access Information, you must not at any time leave the Internet terminal or device from which you have accessed the Site and the Services or let anyone else use the Internet terminal or device until you have logged out of the secure area of the Site and the Services. You will be responsible for ensuring that you have logged out of the secure area at the end of any session.
    5.	You must not access the Site and the Services from any computer connected to a local area network (LAN) or any public Internet access device or access point without first ensuring that the Customer permits such access and making sure that no-one else will be able to observe or copy your access or get access to the Site and the Services pretending to be you.
    4.	Proprietary rights
    1.	All Trade Marks used on the Site and/or the Services are the trade marks of Imagery Innovation  or one of the Imagery Innovation  companies or a third party whose trade marks Imagery Innovation is authorised to use on this Site. You shall only make fair use of the Trade Marks and will not use the Trade Marks, whether design or word marks: (1) as or as part of your own trade marks; (2) in a manner which is likely to cause confusion; (3) to identify products to which they do not relate; (4) to imply endorsement or otherwise of products or services to which they do not relate; or (5) in any manner which does or may cause damage to the reputation of Imagery Innovation or the Trade Marks or third parties whose Trade marks are used.
    2.	You acknowledge and agree that the Services and the Site or any part thereof, whether presented to you by Imagery Innovation or any third party are protected by copyrights, trademarks, service marks, patents, or other proprietary rights and laws. All rights are expressly reserved.
    3.	You are only allowed to use the Site and the Services as set out in these Terms and Conditions and in accordance with the Services Agreement and nothing on the Site and/or the Services shall be construed as conferring any licence or other transfer of rights to you of any intellectual property or other proprietary rights of Imagery Innovation, any member of the Imagery Innovation  or any third party, whether by estoppel, implication or otherwise.
    5.	Costs
    1.	You will need to provide all equipment necessary to access the Site and the Services on the Internet and be liable for payment for the local telephone call charges at the rates published by the telephone operator with whom you make your local calls or any other Internet access charges to which you may be subject. If your equipment does not support relevant technology including but not limited to encryption you may not be able to use certain Services or access certain information on the Site.
    6.	Liability for content
    1.	It is your sole responsibility to satisfy yourself prior to using the Site and the Services in any way that they are suitable for your purposes and up to date. The Services and in particular the Content are periodically updated and you should check the Site and the Services regularly to ensure that you have the latest information. You should also refresh your browser each time you visit the Site and the Services to ensure that you download the most up to date version of the Site and the Services.
    2.	The Site and the Services are provided on an "as is" basis. Although every effort has been made to provide accurate information on these pages, neither Imagery Innovation, nor any of its employees, nor any member of the Imagery Innovation , their suppliers, nor any of their employees, make any warranty, expressed or implied, or assume any legal liability (to the extent permitted by law) or responsibility for the suitability, reliability, timeliness, accuracy or completeness of the Services or any part thereof contained on the Site or in the Services.
    7.	Liability for third party content
    1.	Subject to Clause 10, you agree that Imagery Innovation does not generally and is not required to monitor or edit the use to which you or others use the Site and the Services and Imagery Innovation is excluded from all liability of any kind arising from the use of the Services, and in particular but without limitation to the foregoing, the nature of any Content. Notwithstanding the foregoing, Imagery Innovation reserves the right to edit, bar or remove any Services and/or Content, at any time as Imagery Innovation in its sole discretion believes to be necessary in order to prevent any breach of these Terms and Conditions or any breach of applicable laws or regulations.
    8.	Exclusion of liability
    1.	Imagery Innovation shall use its reasonable endeavours to ensure the maintenance and availability of the Site and the Services but availability may be affected by your equipment, other communications networks, too many people trying to use the Imagery Innovation network or the internet at the same time or other causes of interference and may fail or require maintenance without notice.
    2.	Neither Imagery Innovation nor any member of the Imagery Innovation  shall be liable for any special, indirect or consequential damages or any damages whatsoever, whether in an action of contract, negligence or other tortuous action, arising out of or in connection with the performance of or use of Services available on the Site and in particular, but without limitation to the foregoing, Imagery Innovation specifically excludes all liability whatsoever in respect of any loss arising as a result of:
    1.	use which you make of the Site and the Services or reliance on Services or any loss of any Services or your Content resulting from delays, non-deliveries, missed deliveries, or service interruptions; and
    2.	defects that may exist or for any costs, loss of profits, loss of your Content or consequential losses arising from your use of, or inability to use or access or a failure, suspension or withdrawal of all or part of the Site and the Services at any time.
    3.	computer viruses or trojan horses downloaded by you from the Content of this Site;
    3.	all conditions or warranties which may be implied or incorporated into these Terms and Conditions by law or otherwise are hereby expressly excluded to the extent permitted by law.
    4.	Your only remedy under these Terms and Conditions is to discontinue using the Site and the Services.
    9.	Variation
    1.	Imagery Innovation reserves the right to modify the Site and/or the Services or suspend or terminate the Site and/or the Services or access to part or all of them at any time.
    2.	Imagery Innovation reserves the right to revise these Terms and Conditions at any time. Such variations shall become effective two weeks after being posted on the website. By continuing to use this website you will be deemed to have accepted the varied Terms and Conditions.
    10.	Monitoring/recording of communications
    1.	Monitoring of your emails or other communications may take place in accordance with the law, and in particular for Imagery Innovation's business purposes, such as for quality control and training, to prevent unauthorised use of Imagery Innovation's telecommunication systems and to ensure effective systems operation and in order to prevent or detect crime.
    11.	Termination
    1.	Imagery Innovation may elect to suspend or vary the Services and the Site immediately and without prior notice at any time for repair or maintenance work or in order to upgrade or update the Site and the Services or for any other reason whatsoever.
    2.	Unless otherwise set out in the Services Agreement, Imagery Innovation may elect to terminate your access to the Site and the Services forthwith on breach of any of these Terms and Conditions by you or upon termination of the Services Agreement for any reason whatsoever. Your right to access the Site and the Services shall terminate forthwith upon you ceasing to be an authorised representative or employee of the Customer and you and the Customer shall be jointly and severally responsible for any use made by you of the Site or the Services (including, without limitation, any purchase orders placed via the Site or the Services) following any such cessation.
    12.	Your information
    1.	Our usage of personal information is governed by our Privacy Policy, which forms part of these Terms and Conditions. Please take time to read the Privacy Policy - it deals with individual's rights and Imagery Innovation's obligations in relation to personal data, including what we can do with it and to whom we may give it in certain situations.
    13.	General
    1.	Governing Law and Jurisdiction - These Terms and Conditions are governed by and construed in accordance with the laws of the country in which the head office of the Imagery Innovation Contracting Party is located and you hereby submit to the non-exclusive jurisdiction of the courts of the country in which the head office of the Imagery Innovation Contracting Party is located unless local law prescribes otherwise.
    2.	Severability - These Terms and Conditions are severable in that if any provision is determined to be illegal or unenforceable by any court of competent jurisdiction such provision shall be deemed to have been deleted without affecting the remaining provisions of these Terms and Conditions.
    3.	Waiver - Imagery Innovation's failure to exercise any particular right or provision of these Terms and Conditions shall not constitute a waiver of such right or provision unless acknowledged and agreed to by Imagery Innovation in writing.
    4.	Representations - You acknowledge and agree that in entering into these Terms and Conditions you do not rely on, and shall have no remedy in respect of, any statement, representation, warranty or understanding (whether negligently or innocently made) of any person (whether party to these Terms and Conditions or not) other than as expressly set out in these Terms and Conditions as a warranty. Nothing in this Clause shall, however, operate to limit or exclude any liability for fraud.
    5.	Assignment - You in entering into these Terms and Conditions undertake that you will not assign, re-sell, sub-lease or in any other way transfer your rights or obligations under these Terms and Conditions or part thereof. Contravention of this restriction in any way, whether successful or not, will result in your access to the Site and your right to use the Services being terminated by Imagery Innovation forthwith. Imagery Innovation may assign these Terms and Conditions in whole or in part to any third party at its discretion.
    6.	Rights of Third Parties - Except in the case of any permitted assignment of these Terms and Conditions under Clause 12.5 and save in accordance with the terms and conditions of the Services Agreement, a person who is not a party to these Terms and Conditions has no rights to enforce these Terms and Conditions under the Contracts (Rights of Third Parties) Act 1999 or any similar legislation applicable in any other jurisdiction or otherwise to enforce any Clause of these Terms and Conditions.
    7.	Force Majeure - Imagery Innovation shall not be liable in respect of any breach of these Terms and Conditions due to any cause beyond its reasonable control including but not limited to, Act of God, inclement weather, act or omission of Government or public telephone operators or other competent authority or other party for whom Imagery Innovation is not responsible.
    14.	Definitions
    1.	"Access Information" means the access information that we require from you before entering certain parts of the Site for which you have registered, which may be a username, password, your mobile phone number or CLI or similar recognition device;
    2.	"Content" means invoices, statistical data, financial information, text, pictures, photographs, software, and graphics;
    3.	"Communications Services" means mobile communications services;
    4.	"Customer" means the customer which has entered into a Services Agreement with Imagery Innovation or another member of the Imagery Innovation ;
    5.	"Functionalities" means the services offered on or via the Site, which includes (but is not limited to) some or all of the communications service management systems known as "Device Manager", "Spend Manager", "Invoice Manager" and such other service management systems as Imagery Innovation and the Customer may from time to time agree shall form part of the Services available via the Site;
    6.	"Products" means mobile communications devices and accessories;
    7.	"Services" has the meaning given to it in Clause 1.1;
    8.	"Services Agreement" means the agreement for the supply of services between Imagery Innovation Global Enterprise Limited or another member of the Imagery Innovation  and your employing organisation.
    9.	"Terms and Conditions" means the contract between Imagery Innovation and you incorporating these terms and conditions;
    10.	"Trade Marks" means the word or mark "Imagery Innovation", however represented, including stylised representations, all associated logos and symbols, and combinations of the foregoing with another word or mark;
    11.	"Imagery Innovation" may also be referred to as "we" or "us" in these Terms and Conditions.
    12.	"Imagery Innovation Contracting Party" means the member of the Imagery Innovation which has entered into the Services Agreement with the Customer;
    13.	"Imagery Innovation " means Imagery Innovation and any company or other entity in which Imagery Innovation owns (directly or indirectly) more than 15% of the issued share capital;
    14.	"you" means the user that enters into these Terms and Conditions (and "your" shall be construed accordingly).
    Privacy Policy
    The information Imagery Innovation collect about you and how we collect it can vary depending on the products and services that you use and subscribe to, how you have used the products and services, and how you have interacted with Imagery Innovation even if you aren’t a customer, or what we have obtained from a third party with permission to share it with us.
    We will use your personal information for the following purposes:
    To provide you with your service and  processing your order and providing you with your products and services
    To process the products and services you’ve bought from us, and keep you updated with the progress of your order.
    To provide the relevant product or service to you. This includes other services not included in your agreement with us, services that use information about where you are, and to contact with you messages about changes to the products or services.
    To bill you for using our products and services, or to take the appropriate amount of credit from you.
    Contact you if the billing information you provided us with is about to expire or we’re not able to take payment.
    To respond to any questions or concerns you may have about our network, products or services.
    Service messages
    We will contact you with customer service messages to keep you updated with current information about products and services you’ve taken. For example, changes to our terms and conditions or service interruptions.