Creative strategists are a strange breed of people trained to use both brain hemispheres simultaneously, half planners half creators, with the capacities for imagination, empathy, research, memory, organization Their unique perspective and knowledge brings new sets of possible solutions, which often inspire others to think out of the box, and motivates them to take action. and intuition strongly developed. ...read more

While creativity is the capability or act of conceiving an original or unusual idea, innovation implies the implementation of something new to the market. The Innovation Plan involves the idea generation and opportunity recognition needed to take advantage of market opportunities to introduce that new business, product, service or process optimization. ...read more

Fluid communication with business decision makers and stakeholders is key to define the project scope, understanding the organization mission and purpose of the project, goals to achieve, specific expectations, and other wants and needs. An agile Project Manager will appropriately estimate costs and resources, plan sprint deadlines, monitor and control quality deliverables and close the project in a manner that fosters growth for the team and the organization. ....read more

Lean thinking focuses on reviewing and adjusting all the processes and resources of the enterprise, in the search of the points where energy might be being wasted. A creative reviewing can help spotting and correct them, implementing the appropriate changes, in time delays, extra-processing, defects, over-production, inventory excess, extra motion, unnecessary transportation, and in-utilised human capital.

Developing an accurate budget, ensuring all the project requirements are accurately identified, documented and confirmed with stakeholders, as well as foreseeing possible contingencies, risk mitigation, and unexpected costs impacts, would lead to an effective cost management, able to successfully provide the highest return on investment possible ...read more

Data visualization tools help decision makers to analyze big data trends that would be unintelligible otherwise. Images can convey ideas, and therefore data visualization is a powerful framework to sketch convincing stories out of the interpretation of raw data to discover insights, identify patterns, predict possible outcomes, and detect needs for improvement.

Adoption and Change Management (ACM) provides an approach to prepare, plan, and adopt new technology and/or new ways of working, ensuring the change is sustained and reinforced. In today's constantly changing environment, it is key to prepare, train, and support individuals to successfully adopt change and drive organizational transformations that help achieving new business outcomes.

Pushing your product towards consumers is not effective in today's digital scene, with little time and attention. Your clients and prospects are attracted to quality fresh content, and so are search engines. Foreseeing specific searches that your product or service will resolve is key. Inbound marketing is the art of attracting customers naturally, nurture them, satisfy them and let them become your own promoters! ...read more

Arm your salespeople with the skills they need to truly articulate the value and differentiation of your solution. Being audible-ready to define your solutions to customer problems in a way that differentiates you from your competitors and allows you to charge a premium for your products and services. ...read more

Sales and marketing should always work together, reporting to each other about what activities bring the best leads. A good classification of leads and prospect scoring, help focusing in the account management activities that build pipeline. To build strong rapport and long-lasting relationships with your customer, look beyond the product and focus instead on customer needs and interests. ...read more

Customer Success provides relationship-based support that ensures that customers achieve their desired outcomes while using your service or product, genuinely improving their satisfaction and brand loyalty. A satisfy client become your best promoter and advocate. CSM is tied up to the organization bottom line as it helps maintaining customers happy and improve renewal rates, create up-sales opportunities and boost revenue. ...read more