UNITED BY NATURE · The nature-deficit-disorder that has been affecting highly technologic societies today, has brought about a paradoxical counterpart with a strong rise of environmental awareness and a conscious unity among beings that fights against the alienating denaturalization process of mankind. Literature, art, music, film and other artistic expressions are returning their attention to nature, giving life to the ecology aesthetics that are reshaping our culture. Sustainability cannot be seen as a marketing strategy but as an honest branding purpose that transcends to all the different aspects of the organization and can inspire creativity and positive action in the climate change emergency we are in.
