• “Computers are incredibly fast, accurate, and stupid.

    Humans are incredibly slow, inaccurate, and brilliant.

    Together, powerful beyond imagination.”

     

    Tom Asacker

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  • 4th INDUSTRIAL REVOLUTION

    Fusing the physical, digital, and biological worlds

    The possibilities that Cloud computing offers, including Hybrid collaborative Workplace, Automation, IoT, Artificial Intelligence, Machine Learning, and Big Data Analysis offer creates a new paradigm for businesses, opening new markets and opportunities that will lead to a more sustainable coexistence.

    Our life and our projects are part of complex systems where variables are often interconnected....
    Machines can be programmed to mimicking human intelligence and learn by examining patterns in...
    The internet of things has the potential to have a greater impact on society than the first...
    We’re all participants in a global economy that’s not only interconnected, but increasingly...
    Around the world, cities are growing. There are 22 metropolitan areas with populations of more...
    CONSCIOUS EVOLUTION · The latest findings in quantum physics have revolutionized our conception...
    UNITED BY NATURE · The nature-deficit-disorder that has been affecting highly technologic...
    TRANSNATIONAL MARKETS · Intercultural relationships are the basis of a new global society that...
    ENVIRONMENTAL SUSTAINABILITY · The economy is the system of trading energy and goods in the...
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  • INNOVATION MANAGEMENT SERVICES

    Get the support that you need to continue innovating

    Current State Analysis, Strategic Envisioning & Planning, Agile Project Management,

    and Adoption & Change Management.

    CREATIVE MINDSET

    analysis & creative vision

    Creative strategists are a strange breed of people trained to use both brain hemispheres simultaneously, half planners half creators, with the capacities for imagination, empathy, research, memory, organization and intuition strongly developed. ...read more

    INNOVATION STRATEGIES

    the art of the possible

    Many organizations face competitive pressures and rapidly evolving customer needs. In response, they are embarking on digital transformation by bringing together people, data and processes. IoT (Internet of Things) is enabling to happen this digital transformation driven by some core industries such as manufacturing, transportation, government, retail/wholesale, and healthcare, especially towards operations optimization, improvement of employee productivity, safety, and security. ...read more

    INNOVATION PLAN

    tactics for success

    While creativity is the capability or act of conceiving an original or unusual idea, innovation implies the implementation of something new to the market, whether it is an Incremental, Disruptive (stealth innovation), Architectural Innovation, or Radical innovation. The Innovation Plan involves the idea generation and opportunity recognition needed to take advantage of market opportunities to introduce that new business, product, service or process optimization.

    responsibility & resilience

    An excellent Project Manager is focused on meeting client needs, achieving schedule deadlines, staying within the budget and has a total commitment to client service in a manner that fosters sustainability and continued growth for the team and the organization. ....read more

    LEAN THINKING

    stop energy leaks

    Lean thinking focuses on reviewing and adjusting all the processes and resources of the enterprise, in the search of the points where energy might be being wasted. A creative reviewing can help spotting and correct them, implementing the appropriate changes, in time delays, extra-processing, defects, over-production, inventory excess, extra motion, unnecessary transportation, and un-utilised human capital.

    CHANGE MANAGEMENT

    things don't change, people change

    Preparing, skilling, and supporting individuals to successfully adopt change in order to drive organisational transformations that help achieving a required business outcome. ...read more

    TEAM LEADERSHIP

    human capital

    It is imperative to have the best tech people and designer on the team in order to develop, who might not necessarily be in the house.

    accurate estimation & budget adherence

    Developing an accurate budget, ensuring all the project requirements are accurately identified, documented and confirmed with stakeholders, as well as foreseeing posible contingencies and unexpected costs impacts, would lead to an effective cost management, able to successfully provide the highest return on investment possible. ...read more

    TECHNICAL COMMUNICATION

    developers, designers, & managers

    Technical briefings and project documentation is essential to accomplish the design plan on schedule, and to flow among the different parts of the developing team.

    STRATEGIC IMPLEMENTATION

    virtual tasks schedule

    Digital tools provide a complete visibility over the team’s progress and performance to stay on track and hit the project goals on time. Plan projects, prioritize tasks, collaborate with clients, and track progress can be all done in one central workspace. These mobile tools become essential to coordinate the high percentage of the workforce that will be soon mainly composed by independent virtualized remote workers ...read more

    DATA INTELLIGENCE

    visualizing data for informed decisions

    The latest tools for data visualitation are able to present the growing amounts of data coming from different resoursces in graphic presentations of information, such as charts, graphs, and maps. When displayed visually, decision makers can easily analize big data that would be unintellible otherwise, getting insights to identify patterns, predict posible outcomes, and dectect improvement needs. Images can convey ideas, and therefore data visualization is a powerful framework to sketch convincing stories out of the interpretation of raw data. ...read more

    CUSTOMER SUCCESS

    scope alignement

    Ensuring that customers achieve their desired outcomes by understanding the client's goals, purpose. specific expectations, and other needs and wants, would determine the level of satisfaction provided. A client informed is a confident client. Keeping a fluid relationship brings consensus and good vibes into the project. ...read more

    ART DIRECTION

    what you say & how you say it

    The brand image should be coherent throughout all external & internal communication materials, printed or digital, such as business cards, sales kits, presentations, memos, catalogs, technical instructions, magazines, emails, journals, books, calendars, etc.

    SOCIAL MEDIA MANAGEMENT

    audience engagement

    Google loves quality fresh content, and so your clients and prospects. Ideating branded content or native advertising that delivers the message you want to transmit and your customers want to hear, stands out in a time when there is less time and attention to devote to your brand, and there are alternatives every step of the way. ...read more

    SEARCH ENGINES MARKETING

    positioning & optimization

    Foreseeing and adapt our online strategy to the micro-moments where consumers make specific searches online that our product or service will resolve, is key in today's digital scene.

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  • CLIENTS

    From Inspiration to Innovation

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  • ABOUT

    Macu Moran's interdisciplinary education has brought her to manage different projects that relate to studies in the fields of economy, art, science, politics, technology, and sociocultural trends, particularly interested in globalization, biocentrism, intellectual property, and innovation.

  • Macu Moran graduated in International Business within the International School of Economics of Rotterdam, The Netherlads, of the Erasmus University of Applied Sciences focusing her Thesis in the "Philosophic, economic and commercial challenges for the creative industries at the start of the XXI Century.", followed by the continuing education studies of Digital Cataloging, Fine Art Appraisal, and Curatorial Practices at New York University, USA.

     

    She continued her academic trajectory following the Master's degree in Cultural Communication at the Journalism Faculty of the Universidad Complutense de Madrid, Spain, followed by the Audiovisual Communication & Broadcasting Master's degree at Ramon Llull University of Barcelona, Spain. In recent years she has completed an intensive year course on Liberal Arts & Digital Communication at 3rd Ward, Brooklyn, New York, and got certified in Project Management, Microsoft Azure, Data, Artificial Intelligence, and Power Platform fundamentals, and Prosci Adoption and Change Management Certification.

     

    Working over a decade as Director of New Markets for artnet Worldwide Corporation in Wall Street, New York, her broad interest in Technology-based art, brought her to establish the pioneering VideoArtWorld organization in 2005, which created, established, and promoted the international standards, commonly accepted worldwide today, for the appropriate valuing, disseminating, collecting and preserving of intangible artistic creations. She continued working as a visionary entrepreneur and business consultant, developing several virtual architectures, offline projects, and vision boards towards an appropriate thrive of humanity, based on the study of its cultural production and the promotion of sustainable models for the creative industries in the digital era, gathered under Imagery Spectrum · Progressive Projects.

     

    For more information Wikipedia Macu Moran / www.macumoran.com / www.macumoma.com

  • “An intellectual says a simple thing in a hard way.

    An artist says a hard thing in a simple way.” - Charles Bukowsky

     

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    The information Imagery Innovation collect about you and how we collect it can vary depending on the products and services that you use and subscribe to, how you have used the products and services, and how you have interacted with Imagery Innovation even if you aren’t a customer, or what we have obtained from a third party with permission to share it with us.
    
    We will use your personal information for the following purposes:
    
    To provide you with your service and  processing your order and providing you with your products and services
    
    To process the products and services you’ve bought from us, and keep you updated with the progress of your order.
    
    To provide the relevant product or service to you. This includes other services not included in your agreement with us, services that use information about where you are, and to contact with you messages about changes to the products or services.
    
    To bill you for using our products and services, or to take the appropriate amount of credit from you.
    
    Contact you if the billing information you provided us with is about to expire or we’re not able to take payment.
    
    To respond to any questions or concerns you may have about our network, products or services.
    Service messages
    
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