INNOVATION MANAGEMENT SERVICES
Get the support you need when you need it
analysis & creative vision
Creative strategists are a strange breed of people trained to use both brain hemispheres simultaneously, half planners half creators, with the capacities for imagination, empathy, research, memory, organization and intuition strongly developed. ...read more
the art of the possible
Many organizations face competitive pressures and rapidly evolving customer needs. In response, they are embarking on digital transformation by bringing together people, data and processes. IoT (Internet of Things) is enabling to happen this digital transformation driven by some core industries such as manufacturing, transportation, government, retail/wholesale, and healthcare, especially towards operations optimization, improvement of employee productivity, safety, and security. ...read more
tactics for success
While creativity is the capability or act of conceiving an original or unusual idea, innovation implies the implementation of something new to the market, whether it is an Incremental, Disruptive (stealth innovation), Architectural Innovation, or Radical innovation. The Innovation Plan involves the idea generation and opportunity recognition needed to take advantage of market opportunities to introduce that new business, product, service or process optimization.
responsibility & resilience
An excellent Project Manager is focused on meeting client needs, achieving schedule deadlines, staying within the budget and has a total commitment to client service in a manner that fosters sustainability and continued growth for the team and the organization. ....read more
stop energy leaks
Lean thinking focuses on reviewing and adjusting all the processes and resources of the enterprise, in the search of the points where energy might be being wasted. A creative reviewing can help spotting and correct them, implementing the appropriate changes, in time delays, extra-processing, defects, over-production, inventory excess, extra motion, unnecessary transportation, and un-utilised human capital.
things don't change, people change
Preparing, skilling, and supporting individuals to successfully adopt change in order to drive organisational transformations that help achieving a required business outcome. ...read more
It is imperative to have the best tech people and designer on the team in order to develop, who might not necessarily be in the house.
accurate estimation & budget adherence
Developing an accurate budget, ensuring all the project requirements are accurately identified, documented and confirmed with stakeholders, as well as foreseeing posible contingencies and unexpected costs impacts, would lead to an effective cost management, able to successfully provide the highest return on investment possible. ...read more
developers, designers, & managers
Technical briefings and project documentation is essential to accomplish the design plan on schedule, and to flow among the different parts of the developing team.
virtual tasks schedule
Digital tools provide a complete visibility over the team’s progress and performance to stay on track and hit the project goals on time. Plan projects, prioritize tasks, collaborate with clients, and track progress can be all done in one central workspace. These mobile tools become essential to coordinate the high percentage of the workforce that will be soon mainly composed by independent virtualized remote workers ...read more
visualizing data for informed decisions
The latest tools for data visualitation are able to present the growing amounts of data coming from different resoursces in graphic presentations of information, such as charts, graphs, and maps. When displayed visually, decision makers can easily analize big data that would be unintellible otherwise, getting insights to identify patterns, predict posible outcomes, and dectect improvement needs. Images can convey ideas, and therefore data visualization is a powerful framework to sketch convincing stories out of the interpretation of raw data. ...read more
Ensuring that customers achieve their desired outcomes by understanding the client's goals, purpose. specific expectations, and other needs and wants, would determine the level of satisfaction provided. A client informed is a confident client. Keeping a fluid relationship brings consensus and good vibes into the project. ...read more
what you say & how you say it
The brand image should be coherent throughout all external & internal communication materials, printed or digital, such as business cards, sales kits, presentations, memos, catalogs, technical instructions, magazines, emails, journals, books, calendars, etc.
SOCIAL MEDIA MANAGEMENT
Google loves quality fresh content, and so your clients and prospects. Ideating branded content or native advertising that delivers the message you want to transmit and your customers want to hear, stands out in a time when there is less time and attention to devote to your brand, and there are alternatives every step of the way. ...read more
SEARCH ENGINES MARKETING
positioning & optimization
Foreseeing and adapt our online strategy to the micro-moments where consumers make specific searches online that our product or service will resolve, is key in today's digital scene.
In 2001, Macu Moran graduated in International Business at the Erasmus University of Applied Sciences of Rotterdam, The Netherlands, with the Thesis "Philosophic, economic and commercial challenges for the creative industries at the start of the XXI Century."
As a media artist, under the pseudonym Macu Moma, she has researched different mediums, including digital architecture, writing, hand processing color photography, video art, bioart, arduino robotics, 3D modeling, and other alternative praxis. In 2019, she published the Imagery Revolution Manifesto, inviting other interdisciplinary artists to join the Imagery Collective.
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