All organizations work to specific outcomes, and they juggle several business metrics and processes to achieve this, such as revenue, costs, time to market, process accuracy, and efficiency. Yet they have limited resources (money, time, people, and other assets). So, the problem boils down to making good decisions about resource allocation (what kind of resources, how many/much of them, what should they do, what capabilities do they need, etc.), and making those good decisions faster than competitors and faster than the market is changing.
With the advent of cloud-based technologies, aided by cognitive technologies, digital networks are giving rise to the intelligent enterprise, where data-driven insights equip businesses to predict not only what their customers want, but also how they want it delivered and when they need it to arrive.